YANGON: Myanmar lawyer Thiri had been excited about her wedding and new job this year – before the coronavirus threw both into doubt. With the stars very much unaligned, she turned to an astrology app for help.
For a fee of a few dollars, Thiri's online mystic advised the 26-year-old to carry out kind deeds around her home, from donating flowers to feeding animals on the street, to ensure good karma.
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"I'm going to follow all her advice," Thiri tells AFP, praising the Min Thein Kha app for its convenience at a time when the doors to her usual real-life astrologer at a downtown Yangon temple are securely shut for the city's lockdown.
Firefighters wearing protective clothing spray disinfectant along a street in Yangon in a bid to stop the spread of the coronavirus. (PHOTO: AFP/Sai Aung Main)
The Min Thein Kha platform – the only one of its kind in Myanmar – was launched two years ago. Its creators claim to have two million registered customers and 50,000 daily active users.
Users log on, select one of the 23 astrologers profiled on the app and submit a question, paying in advance by bank or mobile phone transfer with the promise of an audio file reply within 48 hours.
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Creators of the Min Thein Kha astrology app – the only one of its kind in Myanmar – claim to have two million registered customers and 50,000 daily active users. (PHOTO: AFP/Ye Aung THU)
Uncertainty caused by the coronavirus outbreak has seen the number of questions rocket by 50 per cent, says Bagan Innovation Technology, the company behind the virtual fortune-telling service.
READ: Silent streets for water festival in Myanmar lockdown
Astrology has long been firmly intertwined with Myanmar's Buddhist beliefs, and few big decisions are made without a soothsayer consultation.
Former military rulers kept the nation largely offline and Min Thein Kha is part of a nascent digital community scrambling to catch up.
The app is named after one of the country's most prestigious fortune tellers, whose family and devoted disciples made sure his legacy lived on after his death in 2008.
"We've scaled up the personalised experience," says co-founder Ricky Thet.
"I wanted to show digitising isn't only for new creations but can also improve existing traditions."
TECH REVOLUTION
Requests for help with the naming of babies and businesses or choosing auspicious wedding and housewarming dates have been replaced with worries about work and fears for the health of family members as the deadly virus spreads in Myanmar.
READ: WHO driver killed while transporting COVID-19 swab samples in Myanmar's Rakhine
The underdeveloped country has so far recorded 144 confirmed infections and five deaths, but experts say the lack of testing means the real number is likely far higher.
Myanmar has so far recorded 144 confirmed infections and five deaths, but experts say the lack of testing means the real number is likely far higher. (PHOTO: AFP/Ye Aung THU)
Love is another recurring theme on the app.
Returning migrant workers ask after sweethearts left behind in Thailand, while other customers come laden with concerns for husbands or lovers working on oil rigs or as sailors, says Thet.
"We can help lift people out of depression and bring back their self-confidence, their hope and future," says Read More – Source
YANGON: Myanmar lawyer Thiri had been excited about her wedding and new job this year – before the coronavirus threw both into doubt. With the stars very much unaligned, she turned to an astrology app for help.
For a fee of a few dollars, Thiri's online mystic advised the 26-year-old to carry out kind deeds around her home, from donating flowers to feeding animals on the street, to ensure good karma.
Advertisement
Advertisement
"I'm going to follow all her advice," Thiri tells AFP, praising the Min Thein Kha app for its convenience at a time when the doors to her usual real-life astrologer at a downtown Yangon temple are securely shut for the city's lockdown.
Firefighters wearing protective clothing spray disinfectant along a street in Yangon in a bid to stop the spread of the coronavirus. (PHOTO: AFP/Sai Aung Main)
The Min Thein Kha platform – the only one of its kind in Myanmar – was launched two years ago. Its creators claim to have two million registered customers and 50,000 daily active users.
Users log on, select one of the 23 astrologers profiled on the app and submit a question, paying in advance by bank or mobile phone transfer with the promise of an audio file reply within 48 hours.
Advertisement
Advertisement
Creators of the Min Thein Kha astrology app – the only one of its kind in Myanmar – claim to have two million registered customers and 50,000 daily active users. (PHOTO: AFP/Ye Aung THU)
Uncertainty caused by the coronavirus outbreak has seen the number of questions rocket by 50 per cent, says Bagan Innovation Technology, the company behind the virtual fortune-telling service.
READ: Silent streets for water festival in Myanmar lockdown
Astrology has long been firmly intertwined with Myanmar's Buddhist beliefs, and few big decisions are made without a soothsayer consultation.
Former military rulers kept the nation largely offline and Min Thein Kha is part of a nascent digital community scrambling to catch up.
The app is named after one of the country's most prestigious fortune tellers, whose family and devoted disciples made sure his legacy lived on after his death in 2008.
"We've scaled up the personalised experience," says co-founder Ricky Thet.
"I wanted to show digitising isn't only for new creations but can also improve existing traditions."
TECH REVOLUTION
Requests for help with the naming of babies and businesses or choosing auspicious wedding and housewarming dates have been replaced with worries about work and fears for the health of family members as the deadly virus spreads in Myanmar.
READ: WHO driver killed while transporting COVID-19 swab samples in Myanmar's Rakhine
The underdeveloped country has so far recorded 144 confirmed infections and five deaths, but experts say the lack of testing means the real number is likely far higher.
Myanmar has so far recorded 144 confirmed infections and five deaths, but experts say the lack of testing means the real number is likely far higher. (PHOTO: AFP/Ye Aung THU)
Love is another recurring theme on the app.
Returning migrant workers ask after sweethearts left behind in Thailand, while other customers come laden with concerns for husbands or lovers working on oil rigs or as sailors, says Thet.
"We can help lift people out of depression and bring back their self-confidence, their hope and future," says Read More – Source
